Bentley Rancho Mirage: Colors of Inspiration
Client:
Bentley Rancho Mirage
Year: 2020
Campaign Development
Graphic Design
Video & TV Production
Social Media Strategy & Management
Email Marketing
Event Planning
SILVER TELLY: Branded Content General Branding / BRONZE ADDYS / SILVER COMMUNICATOR (2023)
Bentley Rancho Mirage, a part of indiGO Auto Group, wanted to offer its clientele a unique customization option that explored the desert’s rich color palette on an automotive level. Cord Media was tasked with naming this one-of-a-kind luxury line, fleshing out the overall concept, and executing the campaign visually.
The result: Inspired by the desert’s towering palm oases, infinite blues skies and cotton candy sunsets, Cord Media utilized vibrant motion graphics and highly stylized video production to showcase these custom vehicles. The campaign was so well received by both indiGO Auto Group and Bentley corporate that it was singled out as an example of how local dealerships should think outside of the box.
Campaign Development
Graphic Design
Video & TV Production
Social Media Strategy & Management
Email Marketing
Event Planning
Silver Telly: Branded Content General Branding
Bronze Addys
Silver Communicator (2023)
Bentley Rancho Mirage, a part of indiGO Auto Group, wanted to offer its clientele a unique customization option that explored the desert’s rich color palette on an automotive level. Cord Media was tasked with naming this one-of-a-kind luxury line, fleshing out the overall concept, and executing the campaign visually.
The result: Inspired by the desert’s towering palm oases, infinite blues skies and cotton candy sunsets, Cord Media utilized vibrant motion graphics and highly stylized video production to showcase these custom vehicles. The campaign was so well received by both indiGO Auto Group and Bentley corporate that it was singled out as an example of how local dealerships should think outside of the box.