Client:

Branding & Strategy
Campaign Development
Graphic Design
Media Planning & Buying
Video & TV Production
Radio Production
Digital Media Strategy & Management
Web Design
Social Media Strategy & Management
Direct Mail Design

Desert Vein and Vascular Institute (DVVI) is now the premier vein center in California, and nationally recognized as the leading provider of VenaSeal, which is the latest breakthrough treatment to eliminate varicose veins. The Board Certified vascular surgeons at DVVI perform all types of vascular surgeries, including very complex procedures. But, for several reasons including the nature of specialist referral, and the exclusivity of VenaSeal in this market, almost all of their marketing efforts promote the VenaSeal procedure. In early 2016, DVVI asked Cord Media to develop a robust marketing strategy to drive new patient acquisition, expand into new markets, and significantly grow the business. At that time, DVVI had a single office in Rancho Mirage.

DVVI was an underdeveloped brand in 2016, with very little existing marketing material and an outdated website.

Neither patients nor referring physicians knew much about how VenaSeal worked, or why it was superior to existing varicose vein treatments.

VenaSeal was new technology without an established track record of success.

A robust brand platform was developed that positioned VenaSeal as the leading treatment for varicose veins, and DVVI as a leading provider in this region. Advertising collateral, a new website, and TV commercials were produced and deployed. In time, it became apparent that our initial target market was too broadly defined, and that for a much lower cost than traditional media, we could use an extremely detailed digital approach to reach only those people who stood to benefit most from this procedure.

Digital display, OTT, paid social and SEO were used to get the word out. ROI was maximized by using multiple layers of targeting and modeling that increased effectiveness and reduced CMPs. And because most patients worked full time jobs during the day, we used live chat, and even text marketing to seamlessly communicate with prospective patients in the evening. The entire campaign was deployed in both English and Spanish.

Today, the primary source of new patients is via live chat originating either through the automated live chat feature on their website, or through social media. DVVI and its regional co-brand Empire Vein Specialists, now have six offices throughout the Coachella Valley and Inland Empire, with two more currently being built in Ontario, and Victorville. New patients, referrals, revenue, and profit have all increased significantly.