Rebrand Campaign

Client:

PGA West

Year: 2020

Branding & Strategy
Campaign Development
Graphic Design
Media Planning & Buying
Video & TV Production
Direct Mail Design

Addy Gold: Design (2021)

Located in La Quinta, California, PGA WEST has been recognized as the “Western Home of Golf in America” for more than three decades. This unique community offers resort play, private club golf and a wide array of amenities in the Greater Palm Springs area.

While the lifestyle remained vibrant, PGA WEST’s marketing had become stale. Cord Media was tasked with simplifying its brand standards while injecting some much-needed youthful energy. Updated colors and a clean, more modern typography were selected, and the layout took inspiration from the angular architecture of the clubhouse. The response was overwhelmingly positive from both members and staff, who felt like it more aligned with the PGA WEST ethos.

Branding & Strategy

Campaign Development

Graphic Design

Media Planning & Buying

Video & TV Production

Direct Mail Design

Addy Gold: Design (2021)

Located in La Quinta, California, PGA WEST has been recognized as the “Western Home of Golf in America” for more than three decades. This unique community offers resort play, private club golf and a wide array of amenities in the Greater Palm Springs area.

While the lifestyle remained vibrant, PGA WEST’s marketing had become stale. Cord Media was tasked with simplifying its brand standards while injecting some much-needed youthful energy. Updated colors and a clean, more modern typography were selected, and the layout took inspiration from the angular architecture of the clubhouse. The response was overwhelmingly positive from both members and staff, who felt like it more aligned with the PGA WEST ethos.

Details

Located in La Quinta, California, PGA WEST has been recognized as the “Western Home of Golf in America” for more than three decades. This unique community offers resort play, private club golf, and a wide array of amenities in the Greater Palm Springs area.

While the lifestyle remained vibrant, PGA WEST’s marketing had become stale. Cord Media was tasked with simplifying its brand standards while injecting some much-needed youthful energy. Updated colors and a clean, more modern typography were selected, and the layout took inspiration from the angular architecture of the clubhouse. The response was overwhelmingly positive from both members and staff, who felt like it more aligned with the PGA WEST ethos.